ICMediaDirect has a commendable experience in successful reputation control, having reestablished the brand image of Fortune 500 corporations, stars, lawmakers, and athletes. The agency uses a foolproof plan for minimizing the outcome of criticism. As the primary step, weigh if a comment is authentic. Some content distributed online is organized by competition. The most effective way forward in this case is to appeal to have the review removed highlighting its inexactness. Later, find out if a review is opinionated. In this case, a company has a likely case to share open, positive information about them, while also lessening the effect of the review. When a customer has left an outspoken, yet unflattering review, then it is time to reply totally and rapidly. The agency proposes a layered method, integrating an apology with a proactive resolution to a client’s difficulty.
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