Managing information searchable on the internet is a key pillar of online reputation management. The reputation professionals at ICMediaDirect recommend claiming all online listings connected to their brand on platforms such as local directories, Google Places, and any other locations that provide such information. Although they have little control over what other people say on social media, companies can influence the conversation through proactive brand messaging. ICMediaDirect encourages the incorporation of the latest marketing technologies. A combination of storytelling techniques and videos along with innovative photography builds a coherent narrative, raises engagement, and creates an opportunity for businesses to build trust and the right image.
Online Reputation Management Journal