Brand repair should remain an essential part of a firm’ marketing strategy due to the substantial impact of a negative online reputation and its direct effect on prior marketing efforts. Customers typically go online to learn more about a company or product, and discovering bad reviews drives them to a competitor. If no reviews are available from real customer reviews, consumers often choose not to take any risk and don’t complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” a spokesperson for ICMediaDirect says.
Online Reputation Management Journal