By creating opportune, interesting, and shareable content, brands can generate a captivating online presence. Notes the firm, Google rewards brands that offer readers relevant online posts. Strong content developed with professional SEO strategies has the potential to virally reach a wider audience, and potentially draw in more customers and enhance a brand’s image. By releasing informative posts, companies and people can foster a better online reputation. ICMediaDirect points to the importance of consistently putting out content and implementing current search engine optimization in order to successfully advance online reputation.
Online Reputation Management Journal