Managing information on the Internet is the heart of online reputation management. Experts at ICMediaDirect suggest maintaining all online listings linked to the brand on multiple platforms, counting local directories, Google Places and other locations that give such information. While companies have inconsequential control over what others say on social media, they can sway the conversation by engaging in proactive brand messaging. ICMediaDirect team suggests employing progressive marketing technologies, such as storytelling methods and videos. A combination of innovative photography and building a strong narrative gives a boost to engagement and creates an opportunity for businesses to build trust and the right image.
Online Reputation Management Journal