While the statistics are applicable to all companies, they hone in on local businesses. An unparalleled 92% of respondents explain they would only patronize a company if it had a minimum of a four-star rating on review sites. The stats show that reliability (27%), expertise (21%), and professionalism (18%) have been deemed the most critical characteristics for a local firm to display. After analyzing this study and more, ICMediaDirect confirms that maintaining a solid reputation online is just as important for a company as focusing on its offline standing in the area.
Online Reputation Management Journal