The reputation consultants at ICMediaDirect counsel businesses to track online activities frequently so that a reputation management plan can be applied as soon as possible. By being attentive of brand mentions and online reviews, brands, people, and agencies can be smart in their method to manage online reputation management. Using multiple monitoring tools makes this task easier. Google Alerts allows users to receive email updates on the most recent Google results with highlighted brand mentions. To track activities related to a brand on all social media platforms, entities should use the Social Mention tool that tracks pre-set keywords.
Online Reputation Management Journal