These findings apply to businesses everywhere but more pertinent to local companies. As a part of the study, 92% of participants observed that they would only use a business if it had as a minimum a four-star rating on review websites. The numbers were inspected further, with reliability (27%), expertise (21%), and professionalism (18%) being the preeminent qualities for a local firm. As a consequence of analyzing these numbers and more factors, ICMediaDirect highlights that building a healthy online reputation is as important as an offline one.
Online Reputation Management Journal