The reputation experts at ICMediaDirect advise businesses on monitoring their online activities consistently so that a reputation management plan can be implemented promptly. By reviewing brand mentions and online reviews closely, brands, persons, and agencies can be preemptive in their technique of online reputation management. Also, using a variety of monitoring tools will make the activity easier and more advantageous. Google Alerts helps users to get email updates on the latest Google results emphasizing brand mentions. To monitor activities in relation to a brand on several social media platforms, people and companies should use the Social Mention tool that tracks chosen keywords.
Online Reputation Management Journal