Managing information that is searchable on the internet is a key pillar of online reputation management. The reputation management professionals at ICMediaDirect encourage brands to claim all online listings connected to their brand across various platforms, including local directories, Google Places and other websites that provide such information. Although companies have little control over the things people say on social media, they can at least influence the conversation by incorporating proactive brand messaging. ICMediaDirect’s team encourages the use of the latest marketing technologies, including storytelling techniques and videos. A combination of innovative videography and building a coherent narrative will raise engagement and create an opportunity for businesses to build trust along with the right image.
Online Reputation Management Journal