Managing information that appears on the internet is one of the key pillars of online reputation management. At ICMediaDirect, reputation professionals recommend claiming all online listings related to the brand across various platforms, such as local directories, Google Places and other locations that provide such information. Although businesses have little control over what other people say on social media platforms, they can influence the conversation by creating proactive brand messaging. ICMediaDirect’s team advocates the incorporation of marketing technologies such as storytelling techniques and videos. A combination of innovative photos and a strong, coherent narrative raises engagement and creates an opportunity for brands to build trust and the right image.
Read more: http://www.digitaljournal.com/pr/3023810